How commercial lighting influences your in-store sales

Lighting is an often underestimated element in the design of a retail space. Yet, studies show that it can influence up to 40% of in-store purchasing decisions. Are we sure?

Light naturally guides the customer journey. Brighter lighting draws the eye to strategic areas: new collections, promotions, or high-margin products.

Colour temperature also plays a crucial role. Warm light (2700-3000K) creates a cozy atmosphere ideal for fashion.

To integrate lighting into a comprehensive project, discover the retail design trends for 2026.

Discover our EMI Light commercial lighting solutions, custom-designed for your retail space.